How to Simplify, Streamline, and Sound Human in Your Text Marketing
If you’re a Young Living Brand Partner who’s serious about building relationships and staying consistent in your business, Project Broadcast can be your best friend. But let’s be honest—it can feel overwhelming at first.
That’s why I’m sharing my top Project Broadcast tips specifically for Young Living leaders. These are the same strategies I’ve used to help dozens of Diamonds and Platinums create communication that feels personal, timely, and low-stress.
1. Start With a Simple List Structure
Before you send a single text, get clear on how you want to group your contacts. In Project Broadcast, you can create Tags – think of them as lists – for different purposes:
- New Members – For onboarding series and welcome texts
- Product Users – For education and product tips
- Inactive Customers – For reactivation campaigns
- Brand Partners – For business coaching and goal setting
Keep your tag names clear and functional. This helps you stay organized and ensures that each message is relevant to the reader.
2. Use Tags for Smart Personalization
Tags are like tiny notes you attach to a contact. They let you send messages to a very specific group—without having to create dozens of lists.
Some powerful tag ideas:
- Enrolled at Rally
- Savvy user
- Lives in Canada
- Likes NingXia
- Attended Bootcamp
You can then say: “Hey {{firstName}}, loved seeing you at Bootcamp last month. Have you tried this week’s NingXia recipe yet?”
This feels custom—but it’s automated.
3. Create a Welcome Campaign and Let It Run
One of the best uses of Project Broadcast is a scheduled welcome campaign. Once someone joins your team, they get a series of messages automatically over a few days or weeks.
Your series might look like:
- Day 1: Welcome + What to expect
- Day 3: How to log in and order
- Day 7: Favorite product tips
- Day 14: Intro to Loyalty Rewards
- Day 21: “How are you liking your oils?” check-in
Set it once. Let it run forever.
4. Batch Your Scheduling to Save Time
Instead of logging in every day, carve out one hour a week to schedule your texts ahead of time. You can use broadcasts to promote:
- Monthly promos
- Class invites
- Seasonal recipes
- Encouragement or leadership content
Project Broadcast lets you schedule by exact date and time, so you stay ahead of the game without being glued to your phone.
5. Sound Like a Human, Not a Robot
Let’s face it—nobody wants another spammy sales text. Keep your messages friendly, short, and helpful. Use emojis if they’re your style, and don’t be afraid to let your personality shine.
Example:
“Hey {{firstName}} 👋 Just a little EO inspo for your week: Did you know a drop of Lemon in your diffuser is great for focus and mood? 🍋✨
You’ve got this 💛 – Nicole”
Warmth + value = texts people look forward to.
Final Thoughts: Use It to Stay in Flow
Project Broadcast isn’t just about sales. It’s about building trust, staying top of mind, and taking care of your people. Whether you’re onboarding new members or encouraging your builders, the goal is the same: make your business feel personal—without it burning you out.
Want help setting up your flows or writing your welcome series?
Let’s chat—book a strategy call with me: nicole@nicolesylvester.com
Coming Soon: Your Complete Guide to Project Broadcast for Young Living
I’m putting the finishing touches on an all-encompassing course designed to walk you through exactly how to use Project Broadcast to simplify and scale your Young Living business.
From setting up your account to writing powerful message flows that feel personal and authentic—this course will give you everything you need to confidently text like a pro.
Want to be the first to know when it drops?
Fill out this form and I’ll send you all the details as soon as it’s released!
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