First impressions matter — especially when it comes to text messaging. A well-crafted welcome text can set the tone for your entire customer relationship. It’s your chance to show your personality, deliver value, and make sure your customers know they’re in the right place.
Here’s a step-by-step guide to writing the perfect welcome text that delights your customers and keeps them engaged.
1. Keep it short and sweet
Texts are meant to be quick and easy to read. Your welcome message should ideally be under 160 characters. Focus on the essentials:
✅ Greet the customer using their name
✅ Tell them who you are and ask them to save your number (include a vCard if you can)
✅ Thank them or acknowledge their signup
✅ Let them know what to expect
Example:
“Hi Sarah! Thanks for joining Glow Skincare. I’m Nicole, your Skincare Specialist. I send out helpful beauty tips and skin education from this number, as well as being here to answer any questions that come up along your glow up journey! This is a human – not a robot 🤖 – so please save this number and we’ll be in touch! So happy to have you here! 💛 ”
2. Use a vCard
A vCard is is like a digital business card you can send by text or email. It holds your name, number, email, photo, and more — and lets people save your contact with one tap.
Why use it?
✅ Saves time
✅ Avoids mistakes
✅ Makes you look pro
It’s a simple way to help customers save your number so they always know it’s you!
3. Show your brand personality
Your welcome text is a chance to reflect your brand voice. Are you playful? Elegant? Down-to-earth? Make sure your tone matches what customers will experience from you.
Example (fun + casual):
“Woohoo, you’re in! 🎉 Welcome to the Wildflower fam, this is Nicole your Glam Game Guide — beauty tips + surprises are headed your way!”
Example (polished + formal):
“Welcome to Elegant Homes. Nicole, your Design Advisor, here. I’m thrilled to have you! Expect curated updates and special offers soon.”
4. Set clear expectations
Let customers know what they’ll get from you — and how often. This helps build trust and reduces opt-outs.
Example:
“Thanks for signing up! I’ll send you 1-2 texts a week with style tips + VIP deals. Can’t wait to connect!”
5. Include an opt-out option
This is not only good practice — it’s required for text compliance. Add a clear way for customers to stop messages if they choose.
Example:
“Reply STOP to unsubscribe.”
Want something more fun? Try some of these:
“Not your vibe? Reply STOP anytime.“
“Want to pause the fun? Text STOP.”
“Changed your mind? Reply STOP and we’ll miss you!”
If your program permits you to text your customer after they reply STOP, include a personalized message before marking them as Do Not Contact.
A message could sound something like:
“I totally understand, I will remove you from texts. Please know that I am here to support you, so please feel free to text back any time if you need anything at all. All the best!”
6. Deliver immediate value
If you promised something (like a discount code or free resource), include it right away to reward your customers’ trust.
Example:
“Welcome to FitVibes Jay! Use code WELCOME10 for 10% off your first order. 💪”
Bonus Tip: Test + Refine
Once you launch your welcome text, monitor your engagement rates. Test variations of your message to see which one resonates best with your audience.
Sample Perfect Welcome Texts
- “Hey Max! You’re officially part of the Coffee Club ☕. I’m Nicole, your Brew Buddy! Expect weekly brews + deals – so add this number to your contacts. Reply back if you have questions or need help!
- “Welcome to Bella Boutique, Jenn! Nicole, your Style Bestie here! Use code FIRST10 for 10% off. 💃 More style inspo coming your way soon – so be sure to save this number!”
By following these steps, you’ll write a welcome text that’s warm, engaging, and effective — setting the stage for a long-lasting customer relationship.
👉 Need help crafting or automating your texts? Reach out today — I’d love to help!
Why I Use Project Broadcast
When it comes to texting my customers, I like to keep things simple, personal, and effective — and that’s exactly why I use Project Broadcast. It’s an intuitive text marketing platform that lets me communicate directly with my customers in a human, friendly way. I can send out scheduled campaigns, save and reuse message templates, and even create simple landing pages to support my offers. It helps me stay organized and consistent without feeling overwhelmed. I’ve used it for years, and it’s been a game-changer in how I build trust and connection with my audience.
You can use my referral code to get 50% off your first month or 10% off for a year!
This is my affiliate link, which means I may receive a small commission if you sign up using it — at no additional cost to you!
👉 Start your text journey here: Project Broadcast
Leave a Reply